Creating a solid 90-day action plan to market a new business website involves a bunch of steps spread across different platforms and strategies.

Here’s a friendly guide to key actions to take across various marketing channels.

First 30 Days: Getting Started

Week 1: Research and Strategy Development

Know Your Audience

Come up with detailed profiles of your ideal customers, think about their age, interests, and what challenges they face.

Check Out the Competition

Look at your main competitors and see how they are doing online and what strategies they use.

Set Your Goals

Think about specific goals you want to hit regarding website traffic and conversions.

Make sure they are clear, realistic, and time-bound.

Week 2: Optimize Your Website

SEO Checklist

Do a quick review of your site to make sure it follows SEO best practices, including researching relevant keywords.

Tech Check

Make sure your site loads quickly, looks good on mobile devices, and is secure.

Plan Your Content

Think about what kind of blog topics will help your audience the most.

Week 3: Build Your Brand

Create Brand Guidelines

Work on a clear brand look and feel – logo, colors, and fonts.

Social Media Set Up

Create and optimize profiles on sites like Facebook, Instagram, and LinkedIn.

Craft Your Value Proposition

Be clear about what makes your business different from others.

Week 4: Start Creating Content

Write Your Main Pages

Focus on writing or improving your landing pages like About Us and Services.

Blog Posts

Get started by writing 3-5 blog posts on important topics.

Visual Content

Make graphics, infographics, or videos to back up your written content.

Days 31-60: Launch and Promote

Week 5: Launch Strategies

Soft Launch

Share your website with a small crowd like friends and family.

Gather Feedback

Listen to their thoughts and make changes before the big launch.

SEO Work

Optimize your site with good keywords and metadata.

Week 6: Push Content Marketing

Blog Publishing

Start publishing those initial blog posts regularly, maybe once a week.

Email Newsletters

Set up an email sign-up form and create a template for your newsletters.

Guest Blogs

Find a few blogs where you can contribute guest posts.

Week 7: Engage on Social Media

Plan Your Posts

Make a schedule for your social media posts for the upcoming month.

Interact

Respond to comments and messages on social media quickly.

Share Customer Stories

Get customers to share their experiences with your brand.

Week 8: Test Paid Ads

Run Google Ads

Create a pay-per-click campaign aimed at your target keywords.

Social Media Ads

Set up targeted ads on platforms like Facebook or Instagram.

Track Performance

Start keeping an eye on click-through rates and conversions.

Days 61-90: Analyze, Improve, and Grow

Week 9: Check Performance

Website Analytics

Use Google Analytics to see how visitors are behaving on your site.

Social Media Stats

Look at how people are engaging with your posts.

Adjust SEO Tactics

Use what you’ve learned to refine your SEO approach.

Week 10: Fine-Tune Marketing Strategies

A/B Testing

Experiment with different headlines or calls to action to see what works best.

Refine Ad Targeting

Change your ad targeting based on what has performed well so far.

Share Success Stories

Put together case studies or testimonials from early customers.

Week 11: Broaden Your Outreach

Partnerships

Seek out potential partners or influencers to collaborate with.

Local SEO

Make your Google My Business profile shine and help your local visibility.

Join Online Communities

Engage with relevant forums (think Reddit or Quora).

Week 12: Plan Long-Term Strategy

Launch Email Campaigns

Start your first email campaign based on what your subscribers like.

Retargeting Ads

Set up ads for people who visited your site but didn’t make a purchase.

Content Planning

Create a content calendar for the next three months using your insights.

Ongoing Actions Throughout 90 Days

Stay Engaged

Keep posting and interacting with your followers on social media.

Check Performance

Regularly check your website’s performance, load speed, and SEO status.

Keep Learning

Stay in the loop with the latest marketing trends.

Network

Attend events either local or online to connect with others in your field.

Scale

By following this laid-back but structured 90-day plan you’ll be ready to market your new business website and set the stage for continued growth.

Just keep measuring what works and tweak your strategies to keep moving forward.