Launching a new business website is an exhilarating milestone, but the real challenge begins with getting it noticed. An effective marketing strategy is crucial for driving traffic and attracting customers to your online presence. In this post, we’ll outline a comprehensive 90-day action plan tailored to promote your new website. From optimizing your SEO to leveraging social media and email marketing, we’ll provide actionable steps to ensure your site stands out in the crowded digital landscape. Whether you’re a startup or an established brand, this plan will help you build momentum and achieve your online goals. Let’s get started!
Creating a solid 90-day action plan to market a new business website involves a bunch of steps spread across different platforms and strategies.
Here’s a friendly guide to key actions to take across various marketing channels.
First 30 Days: Getting Started
Week 1: Research and Strategy Development
Know Your Audience
Come up with detailed profiles of your ideal customers, think about their age, interests, and what challenges they face.
Check Out the Competition
Look at your main competitors and see how they are doing online and what strategies they use.
Set Your Goals
Think about specific goals you want to hit regarding website traffic and conversions.
Make sure they are clear, realistic, and time-bound.
Week 2: Optimize Your Website
SEO Checklist
Do a quick review of your site to make sure it follows SEO best practices, including researching relevant keywords.
Tech Check
Make sure your site loads quickly, looks good on mobile devices, and is secure.
Plan Your Content
Think about what kind of blog topics will help your audience the most.
Week 3: Build Your Brand
Create Brand Guidelines
Work on a clear brand look and feel – logo, colors, and fonts.
Social Media Set Up
Create and optimize profiles on sites like Facebook, Instagram, and LinkedIn.
Craft Your Value Proposition
Be clear about what makes your business different from others.
Week 4: Start Creating Content
Write Your Main Pages
Focus on writing or improving your landing pages like About Us and Services.
Blog Posts
Get started by writing 3-5 blog posts on important topics.
Visual Content
Make graphics, infographics, or videos to back up your written content.
Days 31-60: Launch and Promote
Week 5: Launch Strategies
Soft Launch
Share your website with a small crowd like friends and family.
Gather Feedback
Listen to their thoughts and make changes before the big launch.
SEO Work
Optimize your site with good keywords and metadata.
Week 6: Push Content Marketing
Blog Publishing
Start publishing those initial blog posts regularly, maybe once a week.
Email Newsletters
Set up an email sign-up form and create a template for your newsletters.
Guest Blogs
Find a few blogs where you can contribute guest posts.
Week 7: Engage on Social Media
Plan Your Posts
Make a schedule for your social media posts for the upcoming month.
Interact
Respond to comments and messages on social media quickly.
Share Customer Stories
Get customers to share their experiences with your brand.
Week 8: Test Paid Ads
Run Google Ads
Create a pay-per-click campaign aimed at your target keywords.
Social Media Ads
Set up targeted ads on platforms like Facebook or Instagram.
Track Performance
Start keeping an eye on click-through rates and conversions.
Days 61-90: Analyze, Improve, and Grow
Week 9: Check Performance
Website Analytics
Use Google Analytics to see how visitors are behaving on your site.
Social Media Stats
Look at how people are engaging with your posts.
Adjust SEO Tactics
Use what you’ve learned to refine your SEO approach.
Week 10: Fine-Tune Marketing Strategies
A/B Testing
Experiment with different headlines or calls to action to see what works best.
Refine Ad Targeting
Change your ad targeting based on what has performed well so far.
Share Success Stories
Put together case studies or testimonials from early customers.
Week 11: Broaden Your Outreach
Partnerships
Seek out potential partners or influencers to collaborate with.
Local SEO
Make your Google My Business profile shine and help your local visibility.
Join Online Communities
Engage with relevant forums (think Reddit or Quora).
Week 12: Plan Long-Term Strategy
Launch Email Campaigns
Start your first email campaign based on what your subscribers like.
Retargeting Ads
Set up ads for people who visited your site but didn’t make a purchase.
Content Planning
Create a content calendar for the next three months using your insights.
Ongoing Actions Throughout 90 Days
Stay Engaged
Keep posting and interacting with your followers on social media.
Check Performance
Regularly check your website’s performance, load speed, and SEO status.
Keep Learning
Stay in the loop with the latest marketing trends.
Network
Attend events either local or online to connect with others in your field.
Scale
By following this laid-back but structured 90-day plan you’ll be ready to market your new business website and set the stage for continued growth.
Just keep measuring what works and tweak your strategies to keep moving forward.
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